Sans Contrasted Tivu 7 is a very bold, very narrow, high contrast, upright, tall x-height font visually similar to 'Hitrogent' by Artisan Studio (names referenced only for comparison).
Keywords: posters, headlines, signage, branding, packaging, industrial, authoritative, condensed, poster-like, rugged, space saving, headline impact, signage clarity, industrial voice, strong silhouette, stencil-like, blocky, angular, monolinear feel, compact.
A tall, tightly set display sans with compressed proportions and strong vertical emphasis. Strokes are predominantly straight and planar, with selective rounding in bowls and terminals; the result reads as blocky and mechanical rather than geometric. Many letters show slit-like counters and narrow apertures (notably in forms like B, D, O, P, and R), creating a distinct internal rhythm and a slightly “cut” or stencil-adjacent look without true breaks. Uppercase forms are uniform and columnar, while the lowercase keeps a simple, sturdy construction with minimal modulation and compact joins; numerals follow the same upright, condensed logic.
Best suited to headlines and short bursts of copy where strong impact is needed—posters, event titles, storefront or wayfinding-style signage, and bold packaging callouts. It can also serve as a distinctive brand voice for rugged or industrial-themed identities, particularly when set with generous tracking or ample line spacing.
The tone is forceful and utilitarian, evoking industrial labeling, bold headlines, and no-nonsense signage. Its compressed shapes and dark color give it a commanding, high-impact presence with a faint retro/vernacular edge.
The design appears intended to maximize visual punch in a compact width, using compressed, vertical forms and narrow counters to create an assertive, space-efficient display texture.
The narrow counters and tight internal spaces make the face visually dense, especially in longer text. Letterforms like J, Q, and the two-story-style g/q introduce distinctive silhouettes that help differentiation in display settings, while the overall set maintains a consistent vertical rhythm.