Sans Superellipse Malup 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Blacky' by Afdalul Zikri, 'Bourgeois' and 'Bourgeois Rounded' by Barnbrook Fonts, 'CF Blast Gothic' by Fonts.GR, 'Tabloid Edition JNL' by Jeff Levine, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, display signage, playful, retro, chunky, friendly, punchy, impact, approachability, retro flavor, graphic simplicity, branding, rounded, blobby, compact, soft corners, poster-like.
A compact, heavy sans with rounded-rectangle construction and soft, inflated terminals. Strokes stay consistently thick with minimal modulation, and corners are broadly filleted, producing a smooth, superelliptical silhouette. Counters are small and often squarish, apertures tend to be tight, and joins are sturdy, giving the face a dense, blocky rhythm. Proportions feel condensed overall, with a slightly irregular, hand-cut steadiness visible in curves and diagonals.
Best suited to display sizes where its dense forms and small counters remain clear and intentional. It works well for headlines, branding marks, packaging, and short, high-impact copy that benefits from a bold, rounded-rectangular voice. In longer passages or very small sizes, the tight apertures and heavy texture may reduce readability.
The overall tone is upbeat and approachable, with a bold, toy-like presence that reads as retro and slightly cartoonish rather than technical. Its chunky shapes project confidence and immediacy, making text feel loud, friendly, and attention-seeking.
Likely designed to deliver a strong, compact display voice built from rounded-rectangle primitives, prioritizing bold presence and friendly character over fine detail. The consistent thickness and softened geometry suggest an intention to feel approachable and retro while staying clean and sans-serif.
Uppercase forms are especially compact and rectangular, while lowercase maintains the same swollen geometry with short extenders and rounded shoulders. Numerals match the heavy color and tight counters, reinforcing a cohesive, poster-oriented texture across mixed text.