Serif Other Hyma 7 is a regular weight, normal width, high contrast, upright, short x-height font.
Keywords: posters, book covers, headlines, logotypes, invitations, whimsical, victorian, storybook, ornate, spooky, ornamentation, vintage mood, display impact, theatrical tone, texturing, ball terminals, swash-like, ink traps, soft curls, vintage.
A decorative serif with sharply tapered main strokes, pronounced contrast, and crisp, bracketless-looking serifs that often end in fine points. Many counters and bowls include deliberate internal cut-ins and teardrop/ink-spot voids, giving the letters a carved or ink-splattered texture. Curved terminals and occasional swash-like gestures appear throughout (notably in S, J, Q, and several lowercase forms), while overall spacing and sidebearings vary noticeably from glyph to glyph, contributing to an irregular, display-oriented rhythm. The lowercase has a notably short x-height with relatively tall ascenders, and the figures follow the same ornamental logic with curlicue details and high-contrast forms.
Best suited for display settings where the ornament can be appreciated—posters, packaging titles, book and album covers, event branding, and short headlines. It can also work for distinctive wordmarks or pull quotes, but the busy interior detailing makes it less appropriate for long-form reading at small sizes.
The tone is theatrical and antique, combining old-style serif cues with playful, slightly eerie ornamentation. The internal cutouts read like patina, stippling, or gothic decoration, producing a handmade, fantastical feel rather than a strictly formal one.
The design appears intended to evoke a vintage, storybook atmosphere through high-contrast serif structures embellished with consistent interior cutouts and curled terminals. It prioritizes character and texture over neutrality, aiming to create an immediately recognizable, decorative voice in titles and branding.
Uppercase construction is more rigid and emblematic, while the lowercase introduces more bounce and curl, increasing the sense of whimsy in continuous text. The texture created by repeated internal voids becomes a prominent visual feature at larger sizes, while at smaller sizes it may compress into a darker, more mottled color.