Sans Normal Ludih 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' by Brink; 'Oceanwide Pro' by California Type Foundry; 'Corporative Sans', 'Mohr', and 'Rawson' by Latinotype; 'Performa' by Resistenza; and 'Quebec Serial' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, modern, friendly, impact, motion, emphasis, modern branding, display strength, rounded, oblique, chunky, compact, punchy.
A heavy, oblique sans with broad proportions and rounded, softened corners. Strokes are consistently thick with minimal modulation, producing solid, blocky silhouettes and large internal counters. Curves are built from clean circular/elliptical geometry, while joins and terminals tend toward squarish cuts that keep the forms sturdy. The overall rhythm is tight and assertive, with compact apertures and strong, stable numerals that match the letters’ mass and slant.
Best suited to headlines, posters, and branding where immediate impact is needed. It also fits sports and entertainment graphics, packaging callouts, and short UI/marketing phrases where bold emphasis and a sense of motion are beneficial.
The tone is bold and upbeat, with a forward-leaning motion that feels athletic and promotional. Its rounded construction keeps it approachable, while the dense weight and wide stance add confidence and impact.
The design appears intended to deliver high-impact display typography with a dynamic slant, combining robust geometry with rounded friendliness for contemporary promotional use.
Uppercase forms read especially strong in display sizes, and the slanted axis is consistent across letters and figures, giving lines of text a unified directional flow. The design favors clarity through simplified shapes and generous stroke presence rather than delicate detail.