Script Pulid 7 is a bold, very narrow, very high contrast, upright, short x-height font.
Keywords: branding, packaging, posters, social media, invitations, playful, handcrafted, whimsical, retro, friendly, handmade feel, decorative flair, lively headlines, casual warmth, brushy, bouncy, loopy, informal, expressive.
This script has a brush-like, hand-drawn construction with dramatic thick–thin modulation and tapered entry/exit strokes. Letterforms are compact and tall with a bouncy baseline rhythm, mixing partial connections with frequent lift-offs that create a lively, irregular flow. Counters are small and often asymmetrical, while many glyphs feature looped forms, teardrop terminals, and occasional swashy strokes that add personality. Spacing and widths vary noticeably from character to character, reinforcing an organic, written feel.
This font is well suited to short, prominent phrases where texture and personality matter: brand marks, product packaging, café/market signage, posters, and social graphics. It can also work for casual invitation headers and greeting cards, especially when set at larger sizes where the tight counters and high stroke contrast remain clear.
The overall tone is cheerful and personable, with a slightly quirky, vintage-craft flavor. Its energetic stroke movement and looping shapes feel informal and expressive rather than refined or ceremonial, making text look like it was written quickly with a confident brush pen.
The design appears intended to capture an expressive brush-script look—compact, energetic, and decorative—prioritizing personality and movement over uniformity. Its variable rhythm and loop-driven forms aim to give headlines a handmade, approachable character.
Capital letters tend to be more decorative and monoline-like in their thin parts, while many lowercase shapes lean into rounded bowls and looped ascenders/descenders for a rhythmic texture. Numerals follow the same hand-lettered logic, with simplified forms and soft curves that match the script’s casual momentum.