Sans Normal Poron 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Branden Rounded' by Craft Supply Co (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, signage, friendly, approachable, playful, modern, casual, clarity, warmth, impact, readability, approachability, rounded, soft terminals, sturdy, smooth, open counters.
The design is a rounded sans with substantial, even stroke weight and minimal contrast. Counters are generally open and circular, and corners are softened, producing a smooth, cushioning silhouette across both capitals and lowercase. The rhythm is steady and legible, with a slightly expansive feel in round letters and wide bowls, while terminals tend toward clean, softly clipped ends rather than sharp cuts. Figures are heavy and clear, matching the same rounded, sturdy construction as the letters.
It suits branding that wants warmth and confidence—especially consumer products, food and beverage, family-oriented services, and community organizations. The strong color and open shapes also make it effective for headlines, packaging, posters, UI labels, and wayfinding where quick recognition matters. In text settings, it works best at short-to-medium lengths where a friendly tone and sturdy clarity are desired.
This typeface reads as friendly and approachable, with a gently playful tone. Its rounded forms and soft terminals give it an informal, welcoming voice that feels more conversational than corporate. The overall mood is upbeat and modern, without feeling sterile.
The letterforms appear designed to balance strong presence with ease of reading by using broad shapes, open counters, and rounded details. The softened geometry suggests an intention to feel human and inviting while still functioning as a dependable, high-visibility sans for everyday typography.
Distinctive rounded construction is consistent across the set, with notably soft joins and terminals that keep the texture smooth. The lowercase maintains a clear, straightforward skeleton, and the numerals share the same broad, rounded character, helping mixed alphanumeric strings look cohesive.