Script Atmur 7 is a bold, normal width, medium contrast, reverse italic, short x-height font.
Keywords: branding, packaging, posters, headlines, invitations, playful, friendly, retro, casual, whimsical, expressiveness, handmade feel, display emphasis, personality, brushy, rounded, looping, bouncy, calligraphic.
A lively, brush-script design with rounded terminals and broad, ink-like strokes that swell and taper subtly through curves. Letterforms lean with a backward slant and show a bouncy baseline rhythm, with generous loops and occasional exaggerated entry/exit strokes. Proportions are informal and variable, producing a hand-drawn cadence rather than strict geometric consistency; counters are relatively tight in places, and joins feel soft and continuous where letters connect.
Well-suited to branding accents, packaging, posters, and headline treatments where a cheerful handwritten voice is desired. It can also work for invitations and short, expressive phrases, especially at medium-to-large sizes where the loops and stroke modulation remain clear.
The overall tone is warm and personable, with a buoyant, slightly vintage charm. Its looping forms and jaunty slant give it an upbeat, conversational feel that reads as approachable and expressive rather than formal.
The design appears intended to emulate confident marker/brush handwriting with a stylized script flow, prioritizing charm and personality over strict uniformity. Its backward slant, rounded forms, and decorative capitals suggest a display-oriented script meant to add energy and friendliness to messaging.
Capitals are especially decorative, using prominent swashes and curled bowls that can command attention at the start of words. Numerals follow the same rounded, brushy logic and appear designed to blend comfortably with the letterforms in display settings.