Sans Normal Efmar 13 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, posters, modern, clean, friendly, airy, emphasis, versatility, approachability, contemporary tone, readability, humanist, rounded, open, smooth, fluid.
This italic sans shows smooth, rounded construction with gently tapered joins and consistently soft terminals. Curves dominate the design, with open counters and a clear, even rhythm across both capitals and lowercase. The oblique angle is steady and readable, and the figures match the letterforms with similarly rounded shapes and restrained, simple details.
It performs well in interface copy and product branding where a clean italic voice is needed without feeling stiff. The rounded shapes and open counters also suit editorial callouts, headlines, and packaging text that benefits from a modern, friendly slant.
The overall tone is contemporary and approachable, balancing polish with a relaxed, conversational slant. Its rounded geometry keeps it friendly rather than technical, while the disciplined spacing and smooth stroke flow give it an editorial, designed feel.
The design appears intended as a versatile italic companion for contemporary sans typography—prioritizing clarity and smoothness while adding emphasis through a controlled, consistent slant. It aims to feel modern and approachable, suitable for both display accents and extended reading at comfortable sizes.
Uppercase forms lean toward simple, geometric silhouettes, while the lowercase introduces a more humanist feel through single-story forms and curved entry/exit strokes. Numerals appear straightforward and legible, with round bowls and minimal ornamentation that aligns with the letterforms.