Sans Superellipse Idmub 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Molde' by Letritas, 'Otoiwo Grotesk' by Pepper Type, 'Bulltoad' by Typodermic, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, playful, punchy, impact, approachability, display clarity, retro modernity, rounded, blocky, compact, soft-cornered, sturdy.
A heavy, rounded-rectangle sans with broad, compact proportions and softened corners throughout. Curves are built from superellipse-like bowls and terminals, producing wide, smooth counters and a consistently cushioned silhouette. Strokes maintain an even thickness with minimal modulation, and joins are clean and squared-off where structures meet. The lowercase is robust and simple, with short, blunt terminals and a single-storey look in key forms, giving text a dense, poster-ready color.
This font performs best in headlines, posters, packaging, and branding where a bold, rounded voice is needed. It’s well suited to signage and promotional graphics that require strong legibility at a distance and a friendly, modern-retro feel at large sizes.
The overall tone is assertive yet approachable: big, confident shapes with softened edges that feel friendly rather than aggressive. Its rounded geometry and compact rhythm lend a slightly retro, display-forward personality suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a soft-edged, geometric construction—combining billboard strength with rounded warmth. Its consistent stroke weight and superellipse-driven forms prioritize visual solidity and quick recognition in display typography.
The figures are large and blocky with rounded interiors that match the letterforms, keeping numerals visually cohesive in headline settings. In extended text, the strong weight and tight, chunky shapes create a dark, impactful texture that favors short-to-medium runs over long reading.