Cursive Aplem 1 is a light, very narrow, high contrast, italic, very short x-height font.
Keywords: logotypes, packaging, invitations, social media, headlines, airy, flourished, playful, romantic, casual, handwritten charm, modern script, expressive display, signature look, looping, bouncy, calligraphic, tapered, expressive.
A delicate, handwritten script with a rightward slant and lively, variable stroke modulation. Letterforms are built from quick, brush-like movements with tapered terminals, occasional hairline entry/exit strokes, and rounded loops that create a buoyant rhythm. Capitals are taller and more decorative, often featuring swashes and open counters, while lowercase forms stay compact with simplified joins and a mix of connected and near-connected strokes. Numerals follow the same informal, hand-drawn logic, with narrow forms and subtly uneven proportions that reinforce an organic texture.
This font suits short, expressive settings such as brand marks, product packaging, invitations, and greeting-style designs where personality is more important than dense readability. It also works well for headlines, pull quotes, and social posts, especially when paired with a restrained sans or serif for supporting text.
The overall tone feels lighthearted and personable, balancing elegance with an off-the-cuff, handmade charm. Its looping capitals and springy rhythm give it a whimsical, friendly voice that reads as inviting rather than formal.
The design appears intended to emulate modern, fast cursive writing with a touch of calligraphic flourish—prioritizing charm, motion, and expressive capitals while keeping lowercase forms simple enough for short phrases.
Spacing appears intentionally irregular in a handwritten way, with word shapes that lean on prominent ascenders, descenders, and occasional oversized capitals to create visual variety. The contrast between fine hairlines and thicker downstrokes is most noticeable in curves and long vertical strokes, contributing to a crisp, ink-on-paper impression.