Slab Square Gufy 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Vigor DT' by DTP Types, 'Placebo Serif' by Présence Typo, 'LFT Etica Sheriff' by TypeTogether, and 'Palo Slab' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, western, poster, heritage, assertive, rustic, impact, ruggedness, warmth, blocky, bracketed, softened, chunky, compact.
A heavy, block-forward slab serif with broad, squared proportions and strongly bracketed serifs that read as sturdy wedges rather than thin slabs. Strokes are consistently thick with minimal contrast, and corners are subtly rounded, giving the shapes a softened, stamped feel instead of a crisp geometric cut. Counters are relatively tight and the overall color is dense, producing a bold, even texture in display sizes. The lowercase keeps simple, single-storey forms (notably a and g) and a sturdy, upright stance that stays consistent across letters and numerals.
Best suited to headlines, posters, and large-format signage where its thick slabs and compact counters deliver strong presence. It also fits branding and packaging that aim for heritage, craft, or western-inspired positioning, particularly for short names, labels, and punchy taglines.
The font projects a classic, no-nonsense display tone with a distinct old-west and vintage poster energy. Its weight and chunky serifs feel confident and physical, suggesting wood type, signage, and workwear branding. The softened edges add warmth, keeping the impact high without feeling harsh.
Likely drawn to emulate the weight and warmth of traditional display slabs and wood-type-inspired lettering while keeping forms straightforward and highly legible at a distance. The bracketed serifs and softened corners suggest an intention to balance rugged authority with a friendly, approachable finish.
The design favors solidity over finesse: wide terminals, compact counters, and emphatic serifs create strong silhouettes that hold up well in short phrases. In longer text, the dense rhythm can feel loud and tightly packed, especially where round letters close in on their counters.