Sans Normal Adnus 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ageo' by Eko Bimantara, 'Pulp Display' by Spilled Ink, 'Infoma' by Stawix, 'TT Commons Classic' by TypeType, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, headlines, captions, modern, clean, approachable, dynamic, neutral, emphasis, clarity, versatility, contemporary tone, friendly neutrality, humanist, oblique, open counters, soft curves, crisp terminals.
A slanted sans with smooth, rounded construction and even, steady stroke weight. Curves are generous and open, with circular bowls and clear apertures that keep forms readable, while joins and terminals stay crisp and minimally treated. Proportions feel balanced, with a moderate x-height and tidy ascenders/descenders; numerals are straightforward and consistent, matching the text rhythm without calling attention to themselves.
This font works well for interface copy and product surfaces where clarity and a modern tone are needed, especially when an oblique voice helps distinguish emphasis or add momentum. It also suits branding, editorial decks, and headlines that want a clean sans impression while remaining friendly at display sizes and legible in shorter text settings.
The overall tone is contemporary and straightforward, with an energetic oblique posture that adds motion without becoming sporty or aggressive. Its friendly curvature and uncluttered detailing give it an approachable, workmanlike character suited to everyday communication.
The design appears intended as a versatile, contemporary oblique sans that prioritizes clarity and smooth rhythm. Its restrained detailing and rounded geometry suggest a focus on broad usability—providing a simple, energetic voice for both text and display applications.
The italic angle is consistent across capitals, lowercase, and figures, creating a cohesive forward-leaning texture. Round letters (like O/C/e) read especially smooth, while diagonals (like A/V/W/Y) stay clean and stable, supporting a uniform typographic color in text.