Sans Normal Obrag 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, modernity, clarity, display strength, rounded, geometric, sturdy, clean, compact apertures.
A heavy, rounded sans with a geometric foundation and broadly circular bowls. Strokes are uniform and dense, producing strong black shapes and minimal interior counters. Terminals are generally blunt with softened corners, and curves dominate over sharp joins, giving letters a smooth, inflated silhouette. Proportions feel generous and open horizontally, while apertures on forms like C, S, and e remain relatively tight, emphasizing solidity at display sizes.
Best suited to headlines and short blocks where its dense strokes and compact counters can read clearly and make an impact. It works well for branding, packaging, and signage that benefits from a friendly but forceful voice, and for bold UI moments such as hero text or callouts when used at larger sizes.
The overall tone is confident and upbeat, with a friendly softness that keeps the weight from feeling aggressive. Its chunky, rounded forms suggest approachability and contemporary simplicity, making it feel at home in lively, attention-seeking settings.
The design appears intended as a high-impact, rounded display sans that maximizes presence while staying approachable. Its consistent geometry and softened forms aim to deliver strong legibility and a contemporary, playful personality in prominent typographic roles.
The numerals match the letterforms in weight and roundness, with an especially robust 8 and 9 and a simple, highly legible 1. Lowercase shapes keep a single-story a and g, reinforcing the casual, modern feel, while the dot on i/j is circular and prominent for clarity.