Sans Normal Ordet 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Breve Sans Text' and 'Breve Sans Title' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, punchy, impact, clarity, approachability, modernity, simplicity, rounded, geometric, compact, blocky, clean.
A heavy, rounded sans with sturdy, low-contrast strokes and compact interior counters. Curves lean toward circular construction (notably in C, O, Q, and the numerals), while joins and terminals are clean and largely square-cut, creating a crisp silhouette despite the softness of the bowls. Proportions feel slightly condensed in the uppercase, with broad horizontals and simplified forms that maintain strong legibility at large sizes. Lowercase forms are straightforward and sans-like with short extenders, a single-storey “a” and “g,” and a consistent, even rhythm across text.
Best suited to headlines and short bursts of copy where weight and clarity matter—posters, branding wordmarks, packaging callouts, and high-visibility signage. It can work for brief subheads or UI labels when ample spacing is available, but the dense strokes and compact counters are primarily optimized for display-size use.
The overall tone is bold and assured with a friendly, contemporary warmth. It reads as energetic and straightforward rather than formal, giving headlines a confident, approachable presence.
Likely designed to deliver maximum visual impact with simple geometric forms and dependable readability. The emphasis appears to be on a modern, approachable display voice that remains clear across a wide range of large-scale applications.
The design prioritizes solid color and clear shapes, producing strong impact in display settings. The numeral set is robust and highly legible, and the rounded geometry helps keep dense, heavy text from feeling overly harsh.