Sans Normal Kugod 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Altersan' by Eko Bimantara, 'FS Silas Sans' by Fontsmith, 'Aalto Sans' by Los Andes, 'NuOrder' by The Northern Block, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: headlines, branding, sports, posters, signage, sporty, energetic, modern, assertive, dynamic, impact, motion, clarity, modernity, utility, oblique, rounded, compact, clean, geometric.
A heavy, slanted sans with smooth, rounded curves and a firmly geometric skeleton. Strokes are consistently solid with minimal modulation, and terminals read clean and blunt rather than tapered. The proportions feel slightly compact, with open counters and straightforward construction that keeps letterforms clear even at larger display sizes. Round characters (O, C, G, Q, 0) are broadly circular, while diagonals (V, W, X, Y, K) are crisp and strongly angled, reinforcing the forward-leaning rhythm.
This font performs best in display roles such as headlines, posters, and short promotional copy where slant and weight can add momentum. It also fits brand marks and packaging that aim for a modern, athletic voice, and it can work for signage or UI labels when used at sufficiently large sizes and with comfortable spacing.
The overall tone is fast and confident, with a sporty, contemporary feel. Its oblique stance and dense weight convey urgency and impact, making it suited to messaging that needs to feel active and attention-grabbing rather than quiet or decorative.
The design appears intended to deliver a bold, modern sans voice with built-in motion from an oblique stance, balancing rounded geometry with strong diagonals for a clean but energetic presence.
Uppercase and lowercase share a consistent, simplified design language with no ornamental quirks, emphasizing uniformity and punch. Numerals are sturdy and readable, matching the same rounded/straight contrast used in the letters for a cohesive set.