Sans Normal Obbez 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, clarity, modern branding, rounded, blocky, soft corners, compact joins, high impact.
A heavy, rounded sans with broad proportions and generous bowls. Curves are smooth and near-circular, with softened terminals and minimal stroke modulation, giving the letters a dense, even color. Counters are relatively tight for the weight, and joins are sturdy, producing a compact, blocky silhouette. The lowercase shows single-storey forms (notably the a and g) and simple, geometric construction; the uppercase has wide, stable shapes with a straightforward, utilitarian rhythm. Numerals follow the same rounded, substantial build, designed to read clearly at display sizes.
Best suited for headlines and short text where strong presence and quick recognition are needed, such as posters, storefront or event signage, packaging, and bold brand marks. It also works well for punchy UI labels or callouts when used with ample size and breathing room.
The overall tone is upbeat and approachable, combining a friendly roundness with assertive weight. It feels contemporary and energetic rather than formal, suited to messaging that aims to be welcoming while still commanding attention.
The design appears intended as a high-impact, rounded display sans that balances geometric clarity with a friendly feel. Its sturdy joins and simple constructions suggest a focus on legibility at large sizes and a contemporary, accessible brand voice.
Spacing and internal apertures appear intentionally conservative for such a heavy style, which helps maintain solidity but can make very small sizes feel crowded. The round punctuation and dots reinforce the soft, geometric character.