Sans Normal Wabuz 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, friendly, approachable, warm, casual, bookish, add warmth, improve readability, modern friendly, soften tone, soft terminals, humanist, rounded, open apertures, generous spacing.
A rounded, humanist sans with smooth curves and gently tapered strokes that keep the rhythm lively without looking erratic. Counters are open and fairly large, and many terminals finish with a soft, slightly flared or brush-like taper rather than a hard cut. Uppercase forms feel simple and steady with broad, circular bowls, while lowercase shapes stay compact and readable with clear differentiation between similar forms. Numerals follow the same soft, rounded construction, with curving joins and a slightly informal, hand-influenced texture in text.
Well-suited for branding and packaging that benefits from a warm, approachable tone, as well as posters and headlines where the rounded shapes read clearly at larger sizes. It also performs nicely for editorial subheads and short passages, where its open counters and steady proportions keep text legible while adding a bit of character.
The overall tone is friendly and conversational, with an inviting softness that feels more personal than strictly neutral. It suggests an easygoing, contemporary voice—polished enough for everyday typography, but warm enough to feel informal and approachable.
The design appears intended to blend clean sans readability with a softer, more human presence, using tapered terminals and rounded construction to avoid a sterile feel. It aims to be versatile for display and text while maintaining a distinct, friendly voice.
The font’s personality comes through in its terminal behavior and stroke endings: they introduce subtle motion and a mildly calligraphic flavor while preserving a clean sans structure. In paragraphs, the spacing and open shapes help maintain clarity, with a gentle, slightly “hand-drawn” liveliness that remains consistent across letters and figures.