Sans Normal Ufbay 10 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Boutique' by Milieu Grotesque and 'Artigua' by Picador (names referenced only for comparison).
Keywords: headlines, editorial, books, magazines, branding, authoritative, formal, timeless, serious, editorial tone, print clarity, classic authority, headline impact, crisp, bracketed, vertical stress, ball terminals, large apertures.
A sturdy, high-contrast text face with crisp, bracketed serifs and a largely vertical stress. Curves are smooth and round, while joins and terminals stay sharp and decisive, producing a clean rhythm at both display and reading sizes. Uppercase forms are wide and steady with strong vertical stems, and lowercase shows clear, open counters with compact, efficient shapes; dots and punctuation are simple and round. Numerals are lining with pronounced thick–thin modulation, giving figures a distinctly print-like presence.
Well-suited to headlines, subheads, and editorial typography where strong contrast and crisp shapes add authority. It should also work for book and magazine text in moderate sizes, and for branding systems that want a classic, print-forward feel without excessive ornament.
The overall tone feels established and editorial—confident, composed, and slightly traditional without appearing ornate. Its high contrast and firm structure lend it a formal, trustworthy voice suited to serious communication.
The likely intention is a contemporary, print-oriented text and display face that balances traditional serif cues with clean, rounded construction. It aims to deliver a confident editorial voice with clear letterforms and strong emphasis in larger settings.
The design leans on rounded bowls paired with straight, weighty stems, creating a consistent texture in paragraphs. Distinctive details include the single-storey lowercase "g" and a compact, sturdy "a", both reinforcing a practical, readable character.