Sans Normal Abmaj 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Demoise Sans Serif' by Maculinc (names referenced only for comparison).
Keywords: ui text, branding, posters, social media, editorial, modern, sleek, casual, dynamic, clean, emphasis, clarity, modernization, approachability, motion, oblique, monoline, rounded, open apertures, humanist.
A slanted, monoline sans with rounded, near-circular bowls and open apertures. Curves are smooth and continuous, with terminals that read mostly as clean cuts rather than pronounced flares, keeping contrast subtle and even. Proportions feel balanced with a moderate x-height, generous counters, and a slightly elastic rhythm across letters due to varied character widths. Overall spacing appears comfortable and the italic angle is consistent, giving text a steady forward motion without becoming cramped.
Works well for interface labels, dashboards, and general product typography where a clean italic voice is useful for emphasis. Its rounded shapes and even stroke make it suitable for branding, short headlines, and social graphics, and it can also support editorial pull quotes or sidebars where a lively, modern slant is desired.
The tone is contemporary and approachable, with a light, agile feel driven by the consistent slant and rounded geometry. It reads as informal and friendly rather than corporate, while still staying tidy and legible for everyday communication.
Designed to provide a straightforward italic sans that remains clear at small sizes while adding motion and personality. The rounded geometry and low-contrast strokes suggest an aim for smooth, contemporary readability with a friendly, non-technical character.
Round forms like C, O, and Q look broadly elliptical and open, while diagonals (V, W, X, Y) keep a crisp, energetic presence. Numerals follow the same smooth, sans logic and maintain the same oblique posture, creating a cohesive texture in mixed alphanumeric settings.