Sans Normal Utloj 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'FF Transit' by FontFont, and 'Moveo Sans' by Green Type (names referenced only for comparison).
Keywords: ui labels, branding, advertising, packaging, posters, clean, modern, friendly, informal, sporty, italic emphasis, modern utility, approachable tone, active voice, humanist, rounded, open apertures, oblique, soft terminals.
A slanted sans with smooth, rounded curves and a gently humanist construction. Strokes are even and steady, with minimal contrast and softly finished terminals that keep the texture calm and consistent. Counters are open and fairly generous, and the lowercase shows a readable, everyday rhythm with a single-storey “a” and a looped “g.” The overall color is clear rather than dense, with slightly varied character widths that help the line feel natural instead of rigidly geometric.
Works well for short-to-medium text where a clean italic voice is needed—UI accents, subheads, pull quotes, captions, and brand messaging. The open forms and even stroke weight also make it a solid choice for marketing materials, packaging, and signage where clarity and a friendly tone matter.
The font reads as contemporary and approachable, with an easy, conversational tone. Its oblique stance adds motion and emphasis without feeling aggressive, giving it a lightly sporty, active personality suited to upbeat messaging.
Likely designed as a versatile italic companion with a modern, approachable sans structure—providing emphasis and motion while maintaining straightforward legibility. The rounded detailing and humanist proportions suggest an intent to feel practical and contemporary rather than formal or decorative.
Figures appear straightforward and legible with rounded shapes that align well with the letterforms. The italic angle is consistent across caps, lowercase, and numerals, producing a cohesive forward-leaning cadence in text.