Sans Normal Samaw 2 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, labels, airy, minimal, quirky, retro, friendly, space saving, friendly tone, clean display, retro nod, condensed, monoline, rounded, clean, tall.
A condensed, monoline sans with tall proportions and softly rounded terminals. Curves are smooth and elliptical, while straight strokes stay even and clean, creating a calm, consistent rhythm. Uppercase letters are narrow and vertical, with simplified geometry and modest crossbars; the lowercase is similarly slim with compact bowls and short extenders relative to the overall tall feel. Numerals follow the same narrow, rounded construction, keeping a uniform texture in lines of text.
Best suited to headlines, subheads, and compact typographic settings where a narrow footprint helps fit more characters per line. Its clean, rounded construction also works well for branding, packaging, labels, and short editorial callouts where a friendly, lightly stylized sans is desirable.
The overall tone is light and approachable, with a slightly quirky, retro display flavor that comes from its tall, narrow stance and rounded shaping. It feels neat and understated rather than loud, lending a gentle personality to headings and short statements.
The font appears designed to provide a space-saving condensed sans that remains readable and pleasant, using rounded geometry and steady stroke weight to keep the tone warm and contemporary with a hint of vintage influence.
Spacing reads tight but controlled, producing an efficient, column-like texture in longer lines. The design favors clarity through simplified forms and consistent stroke endings, with a subtle handcrafted charm without becoming overtly informal.