Serif Normal Pomin 17 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Albra' by BumbumType and 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial, packaging, authoritative, traditional, ceremonial, historic, impact, gravitas, heritage, display, print feel, bracketed, wedge serifs, ball terminals, sturdy, compact counters.
A sturdy serif with strongly bracketed, wedge-like serifs and pronounced thick–thin modulation. The letterforms are compact and weighty, with tight internal counters and a steady, upright rhythm. Curves show a slightly calligraphic stress, and several shapes use rounded or ball-like terminals (notably in lowercase), adding softness to an otherwise emphatic texture. Numerals and capitals are blocky and assertive, built for impact rather than delicacy.
Best suited to headlines, subheads, posters, and book-cover typography where strong presence and classic serif character are desirable. It can also work for editorial pull quotes, mastheads, and packaging that benefits from a traditional, high-impact voice. In longer settings, it will read as emphatic and weight-forward, making it more appropriate for short blocks and highlight text than for light, airy pages.
The overall tone is traditional and authoritative, evoking classic print typography and institutional seriousness. Its heavy presence reads confident and declarative, with a faint old-style warmth from the bracketed serifs and rounded terminals. The result feels editorial and ceremonial, suited to messaging that wants gravitas.
The design appears intended to deliver a conventional serif voice with maximum impact—retaining traditional serif construction while amplifying weight, contrast, and punctuation of terminals for strong display performance. It prioritizes authority, legibility of silhouettes, and a bold print-like texture.
At display sizes it produces a dark, even typographic color with clear word shapes, while the dense counters and strong joins suggest it will feel especially bold in continuous text. The mix of sharp serifs and rounded terminals creates a distinctive, slightly vintage flavor without drifting into decorative novelty.