Sans Normal Neman 2 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, chunky, friendly, retro, loud, impact, approachability, retro display, attention grabbing, playfulness, rounded, soft corners, bulky, compact apertures, high impact.
A heavy, blocky sans with rounded geometry and broadly circular bowls. Strokes are consistently thick with minimal modulation, and many joins and terminals are softened, giving the shapes a molded, almost cutout feel. Counters are relatively tight and apertures are small, which amplifies the dense, poster-like color. The lowercase is simple and single-storey where applicable, with sturdy verticals and wide, stable curves; numerals and capitals share the same substantial, uniform rhythm.
Best suited to display settings where impact matters: headlines, posters, packaging, signage, and bold brand marks. It also works well for playful short phrases, titles, and callouts where a dense, rounded texture supports a friendly tone.
The overall tone is bold and upbeat, with a friendly, cartoonish confidence. Its soft rounding and compact counters feel approachable rather than severe, lending a retro-pop character that reads as fun, casual, and attention-grabbing.
The design appears intended as a high-impact display sans that balances strong weight with softened, rounded construction. Its compact counters and broad curves emphasize silhouette and presence, aiming for quick recognition and an approachable, upbeat voice.
Diagonal letters (like V, W, X, Y) keep broad strokes and blunt terminals, maintaining the same chunky texture as the round forms. The design favors solidity and silhouette clarity over open, airy interior space, so it performs best when given generous tracking or used at larger sizes.