Sans Normal Ninid 9 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, versatility, approachability, geometric, rounded, blocky, compact, sturdy.
A heavy, geometric sans with broad proportions and a compact internal counter structure. Strokes are monolinear and blunt-ended, with rounded bowls and smooth curves that keep the forms soft despite the weight. Uppercase shapes read strongly and evenly, while the lowercase keeps simple, single-storey constructions with a straightforward rhythm; apertures are moderately open and terminals stay clean and unembellished. Numerals match the letterforms with wide, solid silhouettes designed for high-impact setting.
Best suited to headlines, display copy, and brand-led applications where strong presence is needed—posters, packaging, signage, and attention-grabbing UI labels. It can also work for short paragraphs or callouts when generous size and spacing are available.
The overall tone is assertive and contemporary, with a friendly softness coming from the rounded curves and uncomplicated shapes. It feels pragmatic and direct rather than decorative, projecting clarity and confidence in large sizes.
The design appears intended as a robust, contemporary workhorse for display typography—prioritizing impact, uniformity, and a clean geometric voice that reproduces reliably across print and screen.
At text sizes the substantial weight and relatively tight counters can make longer passages feel dense, but the consistent geometry keeps words stable and legible. The design’s width and strong verticals create a poster-like presence that holds up well in bold headlines and short messages.