Sans Superellipse Emnew 7 is a light, wide, low contrast, italic, tall x-height font.
Keywords: ui labels, technology branding, automotive, sports identity, posters, futuristic, technical, sleek, sporty, modern, modernization, streamlining, tech aesthetic, motion emphasis, geometric coherence, rounded corners, superelliptical, monoline, oblique, aerodynamic.
A slanted, monoline sans with superelliptical construction: curves resolve into rounded-rectangle counters and softened corners rather than circular bowls. Strokes stay even throughout with squared terminals that are subtly radiused, creating a crisp but friendly edge. Proportions favor extended horizontals and open apertures, while the lowercase shows a streamlined, single-storey style in forms like a and g; figures follow the same rounded-rect geometry with flat segments and curved corners.
Well-suited to interfaces and product contexts where a modern, streamlined voice is needed—such as UI labels, dashboards, and device typography. It can also serve branding for tech, transportation, and sports, and works effectively in headlines or short paragraphs where its oblique motion and rounded-rect forms can set a distinctive tone.
The overall tone feels forward-leaning and engineered—clean, efficient, and slightly sporty. Its rounded corners and smooth rhythm keep it approachable, while the oblique stance and squared-off geometry add a contemporary, tech-oriented attitude.
The font appears designed to translate superelliptical, rounded-rectangle geometry into a readable oblique sans, balancing precision with softened corners. Its goal seems to be a contemporary, motion-driven look that remains clear and cohesive across text and numerals.
The design language is highly consistent across uppercase, lowercase, and numerals, with repeated use of flattened curves and rounded corners that read clearly in both display sizes and longer lines. The italic angle is steady and gives text a continuous, flowing momentum without relying on calligraphic contrast.