Serif Normal Upgoj 3 is a bold, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, newspapers, posters, classic, authoritative, formal, dramatic, space-saving, print impact, classic tone, headline emphasis, bracketed, vertical stress, crisp, stately, condensed.
A condensed serif with pronounced thick–thin modulation and a predominantly vertical stress. Serifs are bracketed and relatively sharp, with compact letterforms, tight apertures, and firm, straight stems that create a strong vertical rhythm. Uppercase proportions are tall and commanding, while the lowercase keeps a traditional, bookish structure with compact bowls and sturdy joins; overall spacing reads tight and efficient, reinforcing a dense, column-friendly texture. Numerals follow the same assertive contrast and condensed proportions, with clear, sturdy shapes designed to hold up at display sizes.
Well suited to headlines, subheads, and other editorial display roles where a compact width and strong contrast help pack impact into limited space. It also works for magazine and newspaper-style typography, pull quotes, and poster titling where a classic serif voice is desired.
The tone is traditional and authoritative, with a slightly dramatic, editorial presence. Its condensed, high-contrast silhouette evokes classic newspaper and book typography, lending a serious, formal voice that feels confident and established.
The design appears intended to deliver a classic, print-forward serif look with strong contrast and a condensed footprint, prioritizing bold presence and efficient line fitting in editorial and promotional layouts.
In text settings the strokes snap into a strong black-and-white pattern, producing a crisp sparkle that emphasizes verticality. The narrower set and tight internal spaces can increase density in longer passages, making it feel especially suited to compact layouts where economy of width matters.