Sans Normal Ohgir 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'JAF Domus Titling' by Just Another Foundry and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, approachable, chunky, lively, approachability, high impact, casual tone, display clarity, rounded, soft corners, bouncy, compact, open counters.
A heavy, rounded sans with soft cornering and broad, even strokes that keep contrast minimal. The forms lean toward geometric simplicity but avoid rigid precision through subtle curvature and slightly irregular, “bouncy” shaping in stems and joins. Counters are generally open and clear, with smooth bowls and wide apertures that help maintain legibility at larger sizes. Terminals are blunt and cushioned rather than sharp, giving the overall texture a dense, poster-like color on the page.
Best suited to headlines, posters, packaging, and brand marks where a bold, friendly voice is needed. It also works well for signage and short editorial callouts, especially when set with generous spacing or at larger sizes to let the rounded shapes breathe.
The font reads warm and informal, with a cheerful, slightly whimsical rhythm that feels human and energetic. Its chunky silhouettes and gentle curves suggest friendliness rather than neutrality, making it feel inviting and contemporary without becoming sterile.
The design appears aimed at delivering a robust, high-impact sans that stays personable through rounded geometry and softened detailing. It prioritizes strong presence and readability while injecting a casual, playful tone suitable for modern display typography.
The sample text shows a strong, dark typographic color with sturdy word shapes and a lively cadence in mixed-case settings. Circular letters (like O/0) appear confidently rounded and substantial, while diagonals (V/W/X/Y) keep the same thick, softened character, reinforcing a cohesive, approachable voice.