Sans Normal Ifrot 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, headlines, ui labels, friendly, modern, casual, approachable, lively, approachability, readability, modernity, warmth, informality, humanist, rounded, soft terminals, fluid, open counters.
A slanted, rounded sans with smooth, continuous curves and subtly tapered strokes. Forms lean on circular and elliptical construction, with open apertures and generous counters that keep the shapes airy. Terminals are consistently softened rather than sharply cut, and joins tend to feel flowing and hand-guided, giving the outlines a gentle, humanist rhythm. Uppercase proportions are clean and simple, while the lowercase shows slightly more personality in its curves and entry/exit strokes; figures match the same rounded, friendly construction.
Works well for branding and packaging where a friendly, modern voice is needed, and for headlines or short editorial passages that benefit from a soft, lively italic texture. It can also serve UI labels or marketing copy when a more personable tone is desired without sacrificing clarity.
The overall tone is warm and conversational, combining a contemporary cleanliness with an easygoing, informal slant. It reads as approachable and lightly playful without tipping into novelty, making it feel suitable for friendly brands and relaxed editorial moments.
Designed to deliver a clean sans structure with a more human, fluid italic expression—prioritizing approachable shapes, soft endings, and readable, open forms while maintaining a contemporary overall silhouette.
The italic angle is steady and the spacing feels comfortable, producing a smooth texture in paragraph settings. Round letters (like O, C, e) maintain consistent curvature, helping the type remain cohesive across mixed-case text and numerals.