Sans Normal Bogip 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, neutrality, readability, rounded, open, geometric, crisp, straightforward.
A clean, geometric sans with rounded bowls and largely uniform stroke thickness. The shapes lean on simple circles and straight segments, producing open counters, clear apertures, and a steady, even rhythm in text. Terminals are mostly flat and crisp, while curves stay smooth and controlled; the overall drawing feels balanced and uncluttered, with legible numerals and straightforward punctuation.
Well-suited to interfaces, product design, and corporate or tech branding where clarity and a modern voice are needed. Its even color and open forms also work for wayfinding, short editorial passages, and presentation graphics, scaling comfortably from body text to bold, clean headings.
The tone is contemporary and neutral, with a mild friendliness coming from the rounded forms. It reads as practical and no-nonsense rather than expressive, conveying clarity and approachability in both headlines and longer passages.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity, consistency, and a contemporary geometric feel. It aims to deliver a dependable reading experience while maintaining a simple, modern character suitable for many applications.
Uppercase forms are broad and stable, while the lowercase keeps a simple, highly readable skeleton with familiar single-story shapes where expected in a geometric sans. Spacing appears comfortable and consistent, supporting a tidy texture across multi-line sample text.