Sans Normal Abnuw 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Futura' and 'Futura Paneuropean' by Linotype, 'Futura Now' and 'Futura Now Variable' by Monotype, and 'Futura Futuris' and 'Futura PT' by ParaType (names referenced only for comparison).
Keywords: ui labels, brand systems, marketing, packaging, posters, modern, friendly, casual, clean, approachable, versatility, readability, modernization, approachability, rounded, oblique, monoline, open counters, humanist.
A rounded, oblique sans with monoline strokes and softly squared terminals. Curves are generous and smooth, with open counters and clear apertures that keep forms readable in continuous text. The lowercase shows a single-storey a and g, a compact, slightly forward-leaning rhythm, and straightforward, uncluttered construction. Numerals follow the same simple, rounded logic with even color and consistent stroke endings.
This font suits interface copy, navigation labels, and product or brand messaging where a modern, personable tone is desired. It should also perform well in short editorial passages, captions, and promotional layouts that benefit from an energetic italic presence without becoming decorative.
The overall tone feels contemporary and informal, with a friendly, easygoing slant that suggests motion and approachability. Its rounded detailing softens the voice, making it feel less corporate and more conversational while remaining clean and orderly.
The design appears intended as a versatile oblique sans for everyday communication—prioritizing clean geometry, friendly rounded shapes, and dependable readability in both display snippets and longer lines of text.
The italic angle is steady and consistent across uppercase, lowercase, and figures, producing a cohesive texture in paragraphs. Spacing appears balanced rather than tight, supporting legibility and a calm typographic color despite the forward lean.