Sans Normal Sekav 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, branding, packaging, headlines, posters, friendly, casual, playful, approachable, modern, approachability, simplicity, legibility, personality, rounded, monoline, soft corners, open apertures, loopy.
A rounded monoline sans with softly eased terminals and gently squared-off curves that give forms a slightly hand-drawn smoothness without looking rough. Counters are generous and mostly circular, with open apertures in letters like C, c, and e, helping maintain clarity. Uppercase shapes are clean and simple, while lowercase introduces subtle quirks—loopier descenders and a single-storey a—creating a lively rhythm. Figures follow the same rounded logic, with simple, open forms and consistent stroke weight.
Well-suited to UI labels, app or web headings, and short-to-medium reading where a friendly, modern tone is desired. It also works well for branding and packaging that benefits from approachable rounded forms, and for posters or social graphics where its soft geometry can read quickly at a distance.
The overall tone is warm and informal, leaning friendly and lightly playful rather than technical or corporate. Its soft geometry and relaxed details suggest an easygoing voice that feels contemporary and welcoming.
The font appears intended as a versatile, everyday rounded sans that stays legible while injecting a subtle sense of personality. Its consistent stroke and open forms prioritize clarity, while the slightly quirky lowercase shapes provide a distinctive, humanized feel.
The design balances geometric roundness with small idiosyncratic touches (notably in g, j, and y), which adds character in longer text. Spacing appears comfortable and even, supporting legibility while keeping a light, buoyant texture on the line.