Sans Superellipse Utboh 7 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui design, app branding, tech packaging, headlines, signage, futuristic, technical, clean, geometric, modern, screen-native, system coherence, modern branding, clarity, rounded, squared, modular, streamlined, minimal.
A geometric sans with squared, superellipse-like bowls and consistently rounded corners throughout. Strokes are even and crisp, with straight segments meeting curves via smooth radii, creating a modular, engineered feel. Counters tend toward rounded-rectangle shapes, and joins/terminals are clean with little to no flare; diagonals (A, V, W, X, Y) are sharp and steady against the softer curvature of C, G, O, Q, and S. The lowercase is simple and compact with a single-storey a and g, and the numerals are built from the same rounded-rect geometry, giving the set a cohesive, systematized texture.
Works well for UI labels, dashboards, device or software branding, and tech-oriented packaging where rounded-rectangle forms echo common interface components. It can also serve in short headlines, wayfinding, and product typography where a clean, modern voice is needed without becoming overly sterile.
The overall tone reads contemporary and tech-forward, balancing friendliness from the rounded corners with a controlled, utilitarian precision. It feels suited to interfaces and product ecosystems where clarity and a “designed by engineering” polish are desired.
Likely designed to translate the rounded-rectangle language of contemporary screens and industrial design into a cohesive text and display family. The emphasis appears to be on consistency, clear silhouettes, and a distinctive squared-round personality that remains readable while signaling a modern, technical identity.
Several glyphs emphasize squarish apertures and flattened curves (notably in C/S/2/3/5), reinforcing a screen-native, icon-adjacent rhythm. The Q’s tail is minimal and integrated, and the punctuation and spacing in the sample text support a neat, orderly line with a slightly modular cadence.