Print Upgow 2 is a bold, very narrow, low contrast, upright, short x-height font.
Keywords: kids, posters, packaging, headlines, social, playful, friendly, quirky, casual, handmade, handmade feel, approachability, cheerful tone, compact display, rounded, bouncy, compact, soft, cartoony.
A compact, rounded hand-printed design with thick, even strokes and softly blunted terminals. Letterforms are tall and condensed with a gently irregular rhythm, keeping a consistent pen-like texture while allowing small, human variations in curves and joins. Counters are tight but open enough for clarity, and many shapes lean on simple, monoline construction with subtly wobbly contours that reinforce the drawn feel.
Well-suited for short to medium-length text where a casual, friendly voice is desired—such as children’s materials, playful packaging, café or craft branding, posters, and social graphics. It works best at display and subhead sizes where the tight counters and condensed forms have room to breathe.
The overall tone is lighthearted and approachable, with a slightly goofy, storybook personality. Its condensed, bouncy proportions add energy and informality, making text feel conversational rather than formal or technical.
The design appears intended to mimic confident hand lettering in a neat, condensed style—prioritizing warmth and personality while keeping letterforms recognizable and consistent for readable, everyday use.
The uppercase set is especially narrow and vertical, while lowercase maintains a simple, print-like structure. Numerals follow the same rounded, hand-drawn logic, reading clearly in a compact footprint and matching the font’s playful texture.