Sans Normal Addog 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, packaging, posters, clean, contemporary, friendly, dynamic, utilitarian, clarity, approachability, modernity, momentum, versatility, rounded, oblique, smooth, open apertures, humanist.
A smooth, rounded sans with a consistent oblique slant and low stroke modulation. Curves are built from clean elliptical forms, with gently softened joins and terminals that read as cut on an angle rather than fully squared. Proportions are balanced and steady across the set, with open counters and clear interior space that keeps letters from feeling cramped. Numerals follow the same rounded construction, with a simple, modern rhythm and a straightforward, evenly weighted presence.
Well-suited to interface typography, product communication, and general-purpose editorial use where a clean italic voice is needed. It works especially well for headlines, callouts, and branding systems that want a contemporary sans with a softer, more personable edge, while remaining readable in short-to-medium text settings.
The overall tone is modern and approachable, combining a pragmatic clarity with a subtle sense of motion from the slant. It feels friendly rather than mechanical, lending a light, contemporary energy without becoming decorative.
The design appears intended as a versatile oblique sans for everyday communication, prioritizing legibility and an even texture while adding momentum through a consistent slant. Its rounded geometry suggests an aim for approachability and modernity rather than strict technical austerity.
The oblique angle is strong enough to be a defining feature, giving headings and short lines a forward-leaning cadence. Rounded bowls and broad curves help maintain smooth texture in running text, while diagonal strokes in letters and figures reinforce the font’s lively, streamlined feel.