Script Fumam 10 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, labels, friendly, retro, lively, casual, warm, expressiveness, handcrafted feel, display impact, vintage charm, rounded, brushed, connected, swashy, bouncy.
A compact, right-leaning script with thick, rounded strokes and a smooth, brush-like modulation. Letterforms are tightly spaced with short extenders and a relatively low lowercase height, creating a dense, efficient rhythm. Many characters connect naturally, with soft entry/exit strokes and occasional swashy terminals that add motion without becoming overly ornate. Counters are small and forms are slightly irregular in a hand-drawn way, reinforcing an organic, handwritten texture.
This font is well suited to short-to-medium display settings such as logos, product packaging, café or boutique signage, poster headlines, and label designs where warmth and personality are desirable. It can also work for pull quotes or social graphics when set with sufficient size and breathing room to preserve the tight counters and joins.
The tone is upbeat and personable, with a vintage sign-painting feel that reads as welcoming rather than formal. Its energetic slant and bouncy curves give it a lively, conversational voice suited to expressive, human-centric messaging.
The design appears intended to capture the look of confident brush lettering in a compact, high-impact script. It balances decorative swashes with practical connectivity to produce a cohesive, energetic texture across words and lines.
Uppercase letters show more decorative shaping and heavier presence, while lowercase stays more streamlined for continuous wordflow. Numerals are rounded and sturdy, matching the script weight and maintaining consistent color in lines of text.