Sans Rounded Sela 2 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, app ui, playful, friendly, retro, techy, approachability, impact, modernity, motion, pillowed, soft-cornered, bouncy, informal, streamlined.
A rounded, forward-leaning sans with thick, uniform strokes and generously softened corners. Letterforms are built from pill-like curves and smooth joins, producing a slightly inflated silhouette and a steady, low-contrast rhythm. The set mixes rounded bowls with occasional open apertures and angled cuts, while counters tend to be compact, giving text a dense, graphic color. Ascenders and descenders read relatively prominent against a compact lowercase core, and the overall spacing feels tuned for display clarity rather than long-form text.
Works best in headlines, logos, packaging, and promotional graphics where a bold, rounded voice is desirable. It can also suit app or game UI elements, labels, and signage at larger sizes where its compact counters and energetic slant remain clear.
The tone is upbeat and approachable, with a sporty, retro-futurist energy. Its soft geometry and consistent heft make it feel friendly and informal, while the slant and streamlined curves add momentum and a light “tech” flavor.
Likely designed to deliver a distinctive, friendly display voice that blends rounded industrial geometry with a lively, forward-leaning stance. The focus appears to be on immediate visual impact, smooth texture, and a cohesive, softened shape language across letters and figures.
Many glyphs emphasize curved, continuous motion, with terminals that end in rounded caps and transitions that avoid sharp corners. The numerals and capitals maintain the same soft, aerodynamic logic, supporting cohesive headline composition and punchy short strings.