Sans Normal Ekgoj 10 is a very light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, fashion, branding, magazines, luxury, dramatic, refined, elegant display, luxury branding, editorial voice, stylized emphasis, hairline, calligraphic, slanted, crisp, airy.
A delicate, slanted design built from hairline-thin strokes and sweeping curves, with sharp transitions into thicker downstrokes that create a distinctly sculpted rhythm. Counters are generous and open, and letterforms lean on long, tapering terminals and pointed joins for a crisp, high-definition silhouette. The overall texture is airy and elegant, with a lively, handwritten-leaning flow despite the controlled, polished construction.
Best suited to headlines, decks, pull quotes, and brand wordmarks where its sharp contrast and airy structure can remain clear. It will shine in editorial layouts, fashion and beauty materials, and premium packaging, especially when given generous size and breathing room.
The tone is poised and upscale, projecting fashion-forward sophistication and a sense of theatrical contrast. Its refined thin strokes and energetic slant read as confident and modern, with a hint of classic calligraphic glamour.
The design appears intended to deliver a polished, couture-like voice: expressive and fluid like an italic hand, but refined into a clean, contemporary display style. Its emphasis on contrast, elegant curves, and crisp terminals suggests a focus on high-impact titling and sophisticated brand expression.
In continuous text the pronounced contrast and fine hairlines create a sparkling, high-end color that favors larger sizes. Curves and diagonals feel particularly expressive, giving headlines and short phrases a dynamic, stylish cadence.