Sans Normal Asbek 23 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'DIN Next', 'DIN Next Cyrillic', and 'DIN Next Paneuropean' by Monotype and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, editorial, body copy, signage, presentations, clean, neutral, modern, friendly, pragmatic, everyday readability, neutral branding, interface clarity, general-purpose, rounded terminals, open apertures, balanced proportions, plainforms, clear counters.
A clean sans with softly rounded curves and straightforward, monoline construction. Letterforms are built from simple circular and elliptical geometry, with open counters and even spacing that keeps words legible at text sizes. Capitals have a stable, workmanlike structure, while the lowercase shows a single-storey “a” and “g” that add a slightly informal, contemporary feel. Numerals are simple and readable with consistent stroke weight and clear differentiation.
Well suited for interface typography, product and marketing copy, and general editorial use where clarity and a neutral voice are needed. Its balanced proportions and open forms also make it a solid choice for signage, labels, and slide decks that must read quickly at a range of sizes.
The overall tone is neutral and approachable, leaning modern without feeling cold. Its restrained shapes and predictable rhythm communicate clarity and practicality, with just enough softness in the curves to feel friendly in everyday UI and editorial settings.
The design appears intended as a general-purpose sans focused on unobtrusive readability and a contemporary, approachable voice. Its geometric underpinnings are moderated with human-friendly rounding to work comfortably in both short UI strings and longer text blocks.
The sample text shows smooth, consistent joins and a calm typographic color, suggesting a design optimized for clarity across longer passages. Rounded bowls and open apertures help prevent dark spots and keep counters from closing up as sizes decrease.