Serif Normal Apro 7 is a very bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, mastheads, posters, packaging, branding, dramatic, editorial, luxurious, theatrical, retro, impact, luxury, motion, drama, classic-modern, swashy, calligraphic, bracketed, sharp, dynamic.
A high-contrast italic serif with strongly swollen stems and razor-thin hairlines, set on a pronounced rightward slant. Serifs are bracketed yet sharpened into pointed, wedge-like terminals, giving the contours a carved, blade-edged feel. The letterforms are broad and expansive, with tight internal counters in many round shapes and assertive, sweeping diagonals in characters like K, R, V, W, and X. Lowercase forms show a lively, calligraphic rhythm with single-storey a and g, and crisp teardrop-like joins and terminals that emphasize motion.
Best suited to headlines, magazine-style typography, and other large-scale settings where the contrast and slant can be appreciated. It can also work for branding marks, packaging, and promotional graphics that benefit from a confident, upscale serif voice; for longer passages, it functions more as an expressive typographic accent than a quiet text face.
The overall tone is bold, assertive, and glamorous, with a distinctly editorial and headline-forward presence. Its steep italic angle and dramatic contrast read as energetic and slightly theatrical, suggesting sophistication with a vintage, fashion-oriented edge.
The design appears intended to deliver maximum impact through a combination of italic momentum, dramatic contrast, and sculpted serif terminals. It prioritizes a distinctive silhouette and strong word-shape for attention-grabbing display typography while maintaining familiar serif construction for a classic foundation.
The texture is highly rhythmic: thick strokes dominate the verticals while hairlines snap into sharp entry/exit strokes, producing a shimmering, high-impact pattern in lines of text. Numerals follow the same display-driven logic, with prominent curves and pointed terminals that keep the set cohesive in large sizes.