Slab Contrasted Belu 7 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, signage, sports branding, retro, playful, boisterous, sporty, headline, impact, nostalgia, attention, motion, display, chunky, bracketed, ink-trap-like, rounded, jaunty.
A heavy, right-leaning slab serif with broad proportions and punchy, compact counters. The serifs are thick and strongly bracketed, often forming wedge-like terminals that add a carved, poster-like bite at corners. Strokes show moderate contrast with smooth, slightly rounded joins, and several letters exhibit flared or notched intersections that read like ink-trap-like cut-ins at display sizes. Numerals and capitals feel robust and stable, while the lowercase keeps a lively rhythm through rounded bowls and energetic terminals.
This font is best suited to display applications where weight and character are advantages: posters, big headlines, branding marks, packaging, and attention-grabbing signage. It can also work for short bursts of text such as pull quotes or labels, especially when set with generous tracking and leading to keep the dense shapes from crowding.
The overall tone is bold and extroverted, with a nostalgic, mid-century advertising flavor. Its italic slant and chunky slabs create a sense of motion and bravado, landing somewhere between playful and assertive rather than formal or bookish.
The design appears intended to deliver maximum impact with a friendly, retro-leaning slab serif voice—combining italic energy with sturdy, decorative slabs for high visibility and memorable word shapes.
The design’s personality comes from consistent, exaggerated slab endings and the way curved letters (like C, G, O, S) maintain a soft roundness against sharply defined serif edges. In text, the strong color and tight internal spaces make it most comfortable when given ample size and spacing.