Sans Contrasted Logaj 10 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, ui text, branding, presentations, signage, modern, clean, airy, refined, versatility, readability, neutrality, clarity, polish, open forms, humanist, soft curves, high legibility, crisp terminals.
This typeface presents as a crisp, uncluttered sans with gentle stroke modulation and open interior spaces. Curves are smooth and round (notably in C, O, and the bowls), while straight stems stay clean and even, creating a steady vertical rhythm. Terminals are mostly plain and sharp, with occasional tapered joins that add subtle elegance rather than calligraphic flair. The lowercase shows straightforward, readable construction with a single-storey g and compact, rounded bowls; numerals are simple and clear, with an open-top 4 and a softly curved 2 and 3.
It suits editorial layouts and digital reading where a clean, modern voice is needed without stiffness. The open forms and restrained detailing also work well for product branding, presentations, and general-purpose interface or wayfinding text where legibility and a polished tone matter.
Overall it conveys a contemporary, understated tone—calm and professional rather than loud or quirky. The slight contrast and generous openness add a refined, editorial feel that stays approachable and neutral.
The design appears intended as a versatile, contemporary sans that emphasizes readability and neutrality while adding a small amount of refinement through subtle stroke modulation and carefully controlled curves.
Proportions lean toward clarity: counters remain open in letters like e, a, and s, and the uppercase maintains a balanced presence without feeling heavy. Round characters sit comfortably alongside straighter forms, giving the face a smooth, consistent texture in paragraph settings.