Sans Normal Imkaf 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, retro, bubbly, cartoon, impact, approachability, nostalgia, fun, titling, rounded, soft, chunky, bulbous, compact.
A heavy, rounded sans with inflated, blob-like strokes and generously softened terminals throughout. Counters are compact and often circular, with small openings in letters like e, a, and P that emphasize a dense, “puffy” silhouette. Curves dominate the construction, but the overall rhythm stays stable thanks to consistent stroke thickness, short joins, and a slightly squashed, compact feel in many glyphs. The numerals follow the same ballooned geometry, with smooth bowls and minimal interior space for strong color at display sizes.
Best suited for short-form display typography: headlines, posters, labels, and branding where a bold, friendly voice is desired. It works especially well for kid-oriented products, casual food and beverage identities, playful event graphics, and social media title cards where strong visual presence is more important than small-size readability.
The font projects an upbeat, approachable tone that reads as fun and slightly nostalgic, like mid-century cartoon titling or toy packaging. Its rounded massing and soft edges make it feel warm and non-threatening, prioritizing charm and impact over precision or restraint.
The design appears intended to deliver maximum impact with a soft, approachable personality—combining thick, rounded forms with compact counters to create a high-energy display look. Its consistent, inflated geometry suggests a focus on cheerful branding and attention-grabbing titling rather than extended reading.
In text, the dense interiors and tight apertures can reduce clarity at smaller sizes, while large sizes showcase the distinctive bubbly shapes and strong black presence. The design keeps an even, cohesive texture line-to-line, with a distinctly “puffed” silhouette that remains consistent across uppercase, lowercase, and figures.