Serif Normal Wadaf 10 is a very light, normal width, very high contrast, upright, short x-height font.
Keywords: editorial design, fashion, luxury branding, headlines, invitations, elegant, editorial, luxurious, refined, elevate tone, editorial polish, luxury appeal, classic refinement, display elegance, hairline serifs, delicate, crisp, calligraphic, airy.
A delicate serif with razor-thin hairlines and strong thick–thin modulation throughout, producing a polished, high-fashion texture. Serifs are fine and sharp, often tapering to needle-like points, while joins and terminals show subtle calligraphic shaping rather than purely geometric construction. Capitals are tall and statuesque with generous internal space, and the lowercase keeps a relatively small x-height with long, graceful ascenders and descenders. Curves are smooth and controlled, with narrow pinch points and clean, high-contrast bowls that give text a bright, shimmering rhythm.
Best suited to display and large-format typography such as magazine headlines, fashion lookbooks, luxury packaging, and refined branding systems where its contrast and sharp serifs can read clearly. It can also work for short editorial passages or pull quotes when set with comfortable size and spacing to preserve the delicate details.
The overall tone is poised and upscale, leaning toward classic luxury and contemporary editorial styling. Its refined detailing and slender strokes feel ceremonious and cultivated, suggesting sophistication rather than warmth or ruggedness.
The design appears intended to deliver a modern, high-end interpretation of a classic text serif, emphasizing elegance through extreme contrast, slender serifs, and tall proportions. It prioritizes visual polish and a premium editorial voice over utilitarian sturdiness.
In text, the thin horizontals and hairline serifs create a sparkling page color and a distinctly formal presence, especially at larger sizes. Numerals follow the same high-contrast logic, with elegant curves and fine entry/exit strokes that match the letterforms.