Cursive Arrur 12 is a regular weight, narrow, high contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, quotes, energetic, friendly, expressive, casual, modern, handwritten feel, brush lettering, headline impact, personal tone, modern script, brushy, looping, tapered, slanted, bouncy.
A lively brush-script with a forward slant and pronounced stroke modulation. Letterforms are compact and slightly condensed, with variable widths and tapered terminals that mimic pressure changes from a pointed brush or pen. Curves are smooth and rhythmic, with occasional sharp entry/exit cuts and teardrop-like joins; connections are frequent in lowercase, while capitals read as more standalone, display-oriented forms. Counters are generally open and the baseline shows a subtle bounce that adds motion and personality.
Best suited to short-to-medium display settings where its texture and movement can be appreciated, such as branding marks, product packaging, posters, social graphics, and quote-style headlines. It can also work for invitations or lifestyle collateral when a casual, handwritten feel is desired, while extended small text may lose clarity due to the high-contrast strokes and energetic forms.
The overall tone is upbeat and personable, combining a handwritten spontaneity with enough consistency to feel intentional and designed. It reads as expressive and contemporary, leaning toward a bold, enthusiastic voice rather than delicate refinement.
Likely designed to capture the look of fast, confident brush lettering while maintaining repeatable shapes and a cohesive rhythm across the alphabet and numerals. The intent appears to be an expressive script that feels personal and contemporary, optimized for attention-grabbing titles and brand-forward messaging.
Capitals show distinctive, simplified brush constructions that pair well with the more connected lowercase, creating a strong contrast between headline initials and flowing word shapes. Numerals follow the same slanted, brush-driven logic, with quick curves and tapered ends that keep them visually aligned with the letters.