Serif Normal Moded 2 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, fashion, classic, dramatic, elegance, display impact, editorial tone, brand prestige, didone-like, hairline, crisp, bracketless, vertical stress.
A high-contrast serif with pronounced thick–thin modulation, crisp hairline serifs, and predominantly vertical stress. The letterforms feel relatively wide and open, with smooth, round bowls and sharp, clean terminals that create a glossy, print-forward rhythm. Serifs are fine and mostly unbracketed, giving the shapes a precise, cut-paper clarity; curves transition quickly into thick stems, producing a distinctly “ink-on-glossy” look. In text, the design maintains strong alignment and a steady cadence, with narrow joins and delicate cross strokes that read as refined rather than rugged.
This style excels in headlines, decks, and pull quotes where its contrast and hairline detail can be appreciated. It’s well suited to fashion and lifestyle editorial design, premium branding, beauty or fragrance packaging, and other applications that benefit from a poised, high-contrast serif presence.
The overall tone is polished and high-end, evoking fashion editorial typography and classic luxury branding. The dramatic contrast and hairline detailing add a sense of sophistication and formality, while the generous proportions keep it from feeling cramped or fussy.
The design appears intended to deliver a contemporary take on a classic high-contrast serif voice—prioritizing elegance, sharpness, and visual drama for display-led typography while keeping forms clean and legible in short text settings.
At larger sizes the hairlines and serifs become a defining feature, creating sparkle and sharp texture across words. The figures match the same display-oriented contrast and styling, with elegant curves and thin connectors that reinforce the font’s refined personality.