Sans Superellipse Akvo 10 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Born Strong' by Rook Supply, 'Gemsbuck Pro' by Studio Fat Cat, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, sportswear, industrial, technical, modern, utilitarian, confident, space saving, impact, modernity, systematic geometry, signage clarity, squared, rounded, condensed, geometric, boxy.
A condensed geometric sans built from rounded-rectangle (superellipse) forms, with uniform stroke weight and tightly controlled curves. Corners are softened rather than fully circular, giving rounds like O/C/G and bowls in B/P/R a squared, machined feel. Counters are compact and mostly rectangular, apertures are fairly closed, and spacing is economical, creating a dense, vertical rhythm. Terminals are clean and mostly horizontal/vertical, with occasional angled joins in letters like K, V, W, X, and the numerals showing similarly squared rounds and consistent weight.
Best suited to headlines, branding, packaging, and signage where condensed, high-impact letterforms help conserve space while staying legible. It also fits UI labels, wayfinding, and sports/tech contexts that benefit from a compact, engineered texture at medium-to-large sizes.
The overall tone is technical and engineered, combining a contemporary, industrial clarity with a slightly retro, signage-like rigidity. Its compact proportions and rounded-square shapes read as confident and functional rather than friendly or calligraphic.
The design appears intended to deliver a strong, space-saving sans with a distinctive rounded-square construction, balancing strict geometry with softened corners for a durable, contemporary look.
Distinctive squared bowls and rounded corners drive a cohesive texture across both uppercase and lowercase. The lowercase keeps the same geometric discipline as the caps, with single-story forms where applicable and minimal modulation, supporting a consistent, display-forward voice.