Sans Superellipse Osgof 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Fester' by Fontfabric, 'Neusa Neu' by Inhouse Type, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, industrial, assertive, clean, sporty, space saving, impact, clarity, modernity, condensed, blocky, rounded corners, closed apertures, high impact.
A compact sans with heavy, even strokes and a distinctly squared-off construction softened by rounded corners. Counters tend to be more rectangular than circular, giving letters like O, D, and G a superelliptical, “rounded-rectangle” feel. Curves join stems with minimal modulation, terminals are mostly flat, and the overall geometry reads tight and efficient with short ascenders/descenders and firm spacing. The lowercase is sturdy and simplified, with mostly closed apertures (notably in e, a, and s) and a single-storey a that reinforces the utilitarian, constructed rhythm.
Best suited to headlines, posters, branding, and packaging where a compact, high-impact voice is needed. It also works well for signage and UI labels when space is tight and you want a firm, modern feel, especially at medium-to-large sizes.
The tone is direct and no-nonsense: compact, forceful, and contemporary. Its squared rounds and dense color feel technical and industrial, while the softened corners keep it approachable rather than harsh. Overall it projects confidence and clarity, making statements quickly and loudly.
The design appears aimed at delivering maximum impact in minimal width through a constructed, rounded-rect geometry and uniform stroke weight. It prioritizes strong silhouette, consistency across glyphs, and a straightforward, contemporary tone for attention-grabbing typography.
Digits follow the same squared-round logic, staying very solid and legible at display sizes, with clear differentiation in forms like 6/9 and 2/3. The condensed proportions and dark mass can make long passages feel heavy, but they deliver strong presence in short bursts and headlines.