Script Ammur 7 is a regular weight, very narrow, high contrast, italic, very short x-height font.
Keywords: invitations, wedding, branding, packaging, headlines, elegant, romantic, refined, airy, personal, formal script, signature feel, display elegance, delicate contrast, calligraphic, flowing, looped, swashy, slanted.
A calligraphic script with a pronounced rightward slant, built from flowing strokes that taper to fine entry/exit hairlines and swell into darker downstrokes. Letterforms are generally tall and narrow with compact counters and long ascenders/descenders, creating a vertical, ribbon-like rhythm. Capitals show restrained swashes and gentle loops rather than heavy ornament, while lowercase maintains a consistent cursive structure with occasional open joins and smooth, continuous curves. Numerals echo the same pen-like contrast and slender proportions, with curved terminals and a light, graceful finish.
Well suited to invitations, wedding collateral, beauty and boutique branding, product packaging, and short headline phrases where the elegant stroke modulation can shine. It also works for signature-style name marks, pull quotes, and editorial display accents when set with comfortable leading and slightly open tracking.
The overall tone is polished and intimate, evoking formal handwriting used for tasteful, celebratory messaging. Its crisp contrast and narrow, upright energy feel sophisticated and slightly vintage, while the lively loops keep it warm and personable.
Designed to mimic refined, pen-written cursive with controlled flourish—balancing legibility with decorative movement. The tall, narrow construction and contrast-driven strokes suggest an intent to deliver a graceful, formal script presence without becoming overly ornate.
Spacing appears intentionally tight and the narrow proportions make words feel compact, so the face reads best when given a bit of tracking and generous line spacing. The sharp contrast and fine hairlines give it a delicate look that benefits from clean reproduction and moderate-to-large sizes.