Serif Normal Mokav 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, book covers, branding, invitations, elegant, editorial, refined, formal, fashion, editorial polish, luxury tone, classic authority, display impact, modern, crisp, high-waisted, bracketed, tapered.
A high-contrast serif with strong thick–thin modulation, sharp hairlines, and sculpted, bracketed serifs. Curves are smooth and tensioned, with broad, slightly flattened bowls and clear vertical stress, giving the letters a poised, polished rhythm. Capitals feel stately and wide-shouldered, while the lowercase maintains a steady text build with compact joins and crisp terminals; overall spacing reads balanced with a slightly display-leaning presence at larger sizes.
Well-suited to magazine and editorial headlines, book and journal covers, and brand wordmarks that need an upscale serif voice. It can work in short text settings such as pull quotes, captions, or formal stationery when set with enough size and leading to protect the fine hairlines.
The tone is upscale and composed, with a fashionable editorial feel that suggests luxury, literature, and institutional formality. Its crisp hairlines and controlled contrast add a sense of drama without becoming flamboyant, projecting confidence and refinement.
The design appears intended to deliver a contemporary, high-fashion interpretation of a classic serif: authoritative in caps, smooth and readable in lowercase, and optimized for striking typographic contrast in display and editorial contexts.
The figures appear lining with pronounced contrast and classic shapes; round forms (0, 8, 9) look especially glossy and sculptural. The ampersand and punctuation in the sample text reinforce a sharp, print-minded finish, with delicate details that benefit from generous sizes and comfortable line spacing.