Sans Normal Poler 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Pantograph' by Colophon Foundry and 'Hanley Pro' by District 62 Studio (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, friendly, chunky, bubbly, casual, approachability, high impact, playfulness, informality, rounded, soft, bouncy, quirky, cartoonish.
A heavy, rounded sans with soft corners and inflated, pillow-like strokes. Forms are built from broad curves with minimal contrast, and joins tend to be smoothly blended rather than sharply articulated, giving letters a molded, almost cutout feel. Counters are generous and open for the weight, while terminals are blunt and rounded; overall proportions feel slightly irregular in a hand-drawn way, with lively width changes and a compact, sturdy rhythm. The lowercase shows simple, single-storey constructions and a tall, prominent x-height that keeps shapes readable at display sizes.
Best suited for bold headlines, posters, and short text that benefits from a friendly, attention-grabbing voice. It works well for playful branding, kids and family-oriented packaging, event graphics, and social content where warmth and immediacy are more important than typographic neutrality or long-form reading comfort.
The tone is upbeat and approachable, with a kid-friendly, humorous character that feels informal and welcoming. Its rounded mass and soft geometry suggest warmth and fun rather than precision or restraint, lending itself to lighthearted messaging and bold, cheerful emphasis.
The design appears intended to deliver maximum impact with an approachable, rounded personality—prioritizing soft geometry, simple constructions, and a lively, informal rhythm for display-driven communication.
The numerals match the same chunky, rounded construction and read as friendly, sign-like figures. In text, the weight and soft corners create a dense, high-impact texture, so it tends to feel more like a headline voice than a quiet supporting face.